News & Media

Colorado Ranks #1 in Attendance to Theater, Concert Halls, and Museums

Jan 26 2015

In a new, federal government survey, the state of Colorado ranks as No. 1 in trips to theaters, concert halls, and museums. Data from the National Endowment for the Arts, found that nearly 52 percent of adults in Colorado are reporting attendance at live performing arts events, which is above the national average of 37.4 percent. An even greater number, 59.2 percent, say they went to a visual arts event, topping the country’s total of 39 percent.

An article in the Denver Post notes that Colorado’s strength seems to lie in “getting them young.” The article states:

“The real secret to Colorado’s success, though, might be its inclusion of youth into the audience mix, with arts institutions putting increasing emphasis on reaching kids. The Museum of Contemporary Art Denver has gone so far as to make admission free for anyone 18 and under, thanks to underwriting from the David & Laura Merage Foundation, one of several philanthropic organizations that have made the smallest consumers a priority.”

Read the full Denver Post article here.